“For the longest time It’s Vintage didn’t cater to women’s vintage,” shares Fed. Fed shares, “I’ve seen that trend more people going out of their way and buying brands that have something to say, which I really like.”Īnd this sort of experience is something Fed wants to share with everyone. Many smaller brands are working from a similarly honest place–crafting purpose and function into their products and arriving at the genesis of a soul. It’s as though fast fashion makes an imprint on us while vintage clothing allows us to bloom elements of ourselves through the clothing choices we make. Per Fed, it’s as though the pieces are not coming from honest places–places perhaps which are truly steeped in the nostalgia and emotions latent within us. “People really want to have something that feels special,” says Fed, “because we’ve been so used to getting something that’s been mass produced.”įed is the first to admit that fast fashion looks good, but as he shares, “…it’s just no depth in it and I think people are finally catching on to that.” It may be more reasonable to think (or admit) that we’re locating elements of ourselves in the clothes we choose to buy. But, in the world of vintage clothing, we are by no means hoisting up our placards and standing beside Greta Thunberg. It’s affordable, it’s good quality and sustainable.”īut the market may not have sustainability in mindĪ post shared by IT’S VINTAGE all care about the future and the environment–in some shade at least. “ kind of like a trendy thing but also effective, perfect shopping thing. “‘Why is it more expensive?’ ‘Why is it not dirt cheap if it’s secondhand?’ ‘Is it used?’”īut now, there is a steady market for vintage clothing. “Before, almost every day we questions,” shares Fed. We’ve seen the market transition from sceptical to downright enthusiastic. One change in the landscape is the reception to vintage. Europe is great for girls, The States is great for tees and menswear, Japan is good for the really rare. It’s a curation process, and there are specific places to look for specific items. It’s not a willy-nilly, throw-a-bunch-of-stuff-in-a-box enterprise. “I wish I could just out like racing jackets every day,” says Fed, “but I can’t like three months to collect.” Fed spends time on video-calls with offshore vintage clothing dealers, going item-by-item selecting pieces for which there’s demand, which he likes, and which fit the store.
“The landscape is so different from the first pop-ups,” says Fed Pua.įor one, the project of sourcing clothes has gotten more difficult–prices have gone up and grail pieces have been more difficult to procure. The market has shifted in favour of vintage clothing “I feel like so great that you get to share in the story that I have.” “Let’s say you never moved to Manila and you like Atomic,” says Fed, “I wouldn’t be like, ‘oh, you can’t buy this because you don’t eat Jollibee every week.’” A post shared by ATOMIC is the sort of iconography that Fed shares with the hope of sharing his own nostalgia.
0 kommentar(er)
